The German Design Award is a prestigious international prize awarded by the German Design Council. Its aim is to discover, present and honour unique design trends. Each year, it is awarded to outstanding entries from the fields of product and communication design, all of which are making ground-breaking contributions to the international design industry in their own way. As always, there was a huge number of contenders: the jury had to choose between 5000 submissions when deciding who would receive the coveted seal of quality. The professional X10 from JURA was selected as one of the winners of the German Design Award 2020.

The jury, featuring eminent design connoisseurs from the fields of business, academia and science, gave the following verdict: The coffee machine's modern design is pleasingly compact and clear. The intuitive display is conveniently positioned and makes it easy to prepare all of the speciality coffees offered by the machine.

We are delighted to have received this award!

You can find out more about the professional X10's impressive features here.