Since the company was founded in 1931, the focus has been resolutely on product durability, serviceability and a careful use of resources. JURA turned necessity into a virtue. The early days were characterised by the global economic crisis, while the company was faced with acute shortages during and after the Second World War. Labour was plentiful, but raw materials were in short supply. There were precious few resources for the work to be done. As a result, our design department was faced with major challenges. The solution was to develop products in such a way that they could be produced using the few materials available and that their components could be serviced and re-used.

The steam iron is a perfect example of this. Purchasing such an iron represented an investment for the future, as it was designed so that it could be dismantled, descaled and repaired to be as good as new. JURA underscored this durability with a five-year warranty, while serviceability was highlighted with a free service within this period. As a result, it wasn’t uncommon for JURA irons to continue to be used for several decades.

This lasting value is a key element of the company’s DNA. Today, it can be seen in the fact that our automatic coffee machines have a 50% longer service life than the average for the sector. This was confirmed by a study published in February 2021 by the major Dutch consumer organisation “Consumentenbond”*. For coffee machines, it identified an average service life of six years, while this figure rose to nine years for JURA automatic coffee machines.

* published on 11 February 2021 on consumentenbond.nl